MARKETING PLAN TABLE OF CONTENTS

I. Executive Summary

II. Introduction

III. Situational Analysis

A. The Situational Environments

1. Demand & demand trends

2. Social & cultural factors

3. Demographics

4. Psychographics

5. Economic & business conditions

6. State of technology

7. Laws & regulations

B. The Neutral Environments

1. Financial environment

2. Government environment

3. Media environment

4. Special interest environment

C. The Competitor Environments

1. Describe your main competitors

D. The Company Environments

1. Describe your products

IV. SWOT

V. The Segment, Target & Position

       (STP)

VI. Marketing Objectives & Goals

VII. Marketing Tactics

            1. Product

            2. Price

            3. Place

            4. Promotion

VIII. Marketing Strategy, Implementation

       & Control

IX. Summary

X. Appendices