Industry Information

INDUSTRY RESEARCH GUIDE

Industry Surveys (Analyst Reports)
 - Online Sources
 - Government Sources
 - Other Online Search Strategies
 - Print Sources

Industry Ratios

  • SIC - NAIC - ISIC Codes
    - Locating Codes     - Explanation of Codes
    - Finding a Company's SIC/NAIC Codes
    - How to Search by SIC/NAIC Codes
     

  • Ratios (Comparisons)
    - What They Are     - Sources to Use

For Further Information:

Link to:  Industry Analysis Guide

Link to: Rankings

 

 

Industry Surveys / Analyst Reports
(current, historical and future outlook)

Online Sources

Industry Forecasts:

Hoover's Online UW restricted
For an industry analysis:  First, pull up an industry record: search by keyword for an industry or browse industries.  Second, select Overview under Browse Industry Record in left frame.

Business Source Complete (Ebsco database trial)  UW restricted
Under "Publication Type" select "Industry Profile" from drop down menu.

Thomson Research (Investext) UW restricted
Reports may contain information related to the company's industry, its competitors, market share, trends and forecasts.

  •  Search by company.  Click on Business tab.  Select Company Profiles in left frame.  Type a company name in search box.

Plunkett Research Online  (Web-Based but On Campus Access OnlyUW Bothell and UW Tacoma restricted
An industry center providing market research, trends and analysis, industry stats, profiles of industry-leading companies (both public and private), industry associations, and company contact export features.  In addition, Job Seeking/Careers information is given.

Standard & Poor's NetAdvantage 
Provides global industry reports; in depth company profiles with Compustat excel analytics; as well as stock, bond and mutual fund reports, economic insight, and more.  Exportable to Excel spreadsheets.

Forrester  UW restricted
Forrester is an independent research firm that analyzes the future of technology change and its impact on businesses, consumers, and society and analyzes such technology areas as new media, computing, software, networking, telecommunications, and the Internet. Full access is provided to some reports in this database. Need to establish logon and password after registering with UW NetID.

Mint Global   UW restricted
Mint global contains information on companies worldwide, including banks and insurance companies, providing descriptive information, company financials, news, market research, ownership, M&A data and more. 
Datamonitor Industry Reports are also provided.

Gartner UW restricted
Gartner, Inc. (NYSE: IT) is the world’s leading information technology research and advisory company. Gartner analysts and consultants are known to provide the most comprehensive collection of analysis and advice to the global IT industry.

The...Entertainment, Media and Advertising Market Research Handbook
Available in EBSCO's Business Source Complete: Provides statistics and data for assessment of the media and advertising market.

Encyclopedia of American Industries (e-book version is UW restricted)
(Also available in book format in reference collection on first floor of library.  Call No. HC102 E53)

Select:  Business  -   View Publications
Select:  Encyclopedia of American Industries
Do a keyword search in search box

Encyclopedia of Global Industries (e-book version is UW restricted)
Select:  Business  -   View Publications
Select:  Encyclopedia of Global Industries
Do a keyword search in search box

Sports Business Research Network / SBRnet - Market research and industry news covering all aspects of the sporting goods industry including: sports equipment sales, sports participation, sports broadcasting, sports sponsorship and sports marketing. UW restricted

 

Government Sources:

Quarterly Business Review from Washington Dept. of Revenue
The QBR publications contain standardized tables detailing gross business income, taxable retail sales and accrued tax liability by major industry. Beginning with 2005, the QBR tables were converted from SIC to NAICS codes

Industries at a Glance - U.S. Dept. of Labor
http://stats.bls.gov/iag/iaghome.htm

Trade and Export Information by Industry
http://www.ita.doc.gov/td/td_home/tdhome.html
Developed by the U.S. Dept. of Commerce's International Trade Administration (ITA), this website provides links to international trade and competitiveness information on specific industries. 

Economic Census
http://www.census.gov
The economic census is done by the U.S. Commerce Dept. every 5 years  for states, MSAs, counties and places with 2,500 or more people. Uses N.A.I.C. codes. Tags by geographic area, subject, and industry. Reports may contain financial and operating data in ratios, materials consumed by kind, expenditures on raw materials and parts used in manufacturing, number of employees (can measure labor productivity), number of establishments in a geographic area, ranking of counties and places by total sales, types of merchandise sold by retail stores, selling footage of stores, percentage of sales to customer categories, etc.

Other Online Search Strategies:

InfoTech Trends  UW restricted
Market data from over 65 industry journals on peripherals, software, storage, Internet, communications, etc.  Covers revenue, shipment forecasts, market share, usage, etc.  Data comes in table format, and can be downloaded into Excel spreadsheets. 

TableBase (On Campus Access OnlyUW restricted
TableBase specializes in tabular data on companies, industries, products and demographics. It is international in scope, covers over 90 industries and provides links to tables and  articles from which the tables were derived. 

Search for journal & newspaper articles   UW restricted

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Print Sources

Annual Report on the United States Seafood Industry
REFERENCE HD9451 A558
Gives a broad overview of the seafood industry and supply and demand statistics. It covers world seafood supply, U.S. seafood supply, U.S. seafood trade, seafood processing, individual commodity supply, important economic indicators and consumer demand and attitudes.

Beverage Industry Annual Manual
REFERENCE HD 9348 U5 B48
Supplier, Product and Operations Guides, Industry Reports and Association Listings.

Encyclopedia of Emerging Industries 
REFERENCE HD2324 E528
Covers businesses and broad sectors showing evidence of significant  recent growth or potential for exemplary growth in the near future. Discussion includes industry snapshots, organization and structure, background and development, pioneers in the field, current conditions, industry leaders, work force, global market place for the industry, research and technology, and further further reading that includes articles, books, government documents, industry association reports, and Internet sites.

Encyclopedia of Global Industries
REFERENCE HD 2324 .E53  
Provides the history, development and current status of 115 of the most lucrative and high-profile industries. Organized by industry, the narrative entries provide outlooks and projections for the industry along with background and development, research and technology and major countries and companies in the industry.

The Business of Food: Encyclopedia of the Food and Drink Industry
REFERENCE HD9000.5 B875
Contains essays explaining how "...business interacts with public concerns about health, animal welfare and the environment. The information provided here is essential for consumers as well as food business leaders if we as citizens are to develop and maintain an adequate, health promoting, sustainable food system capable of meeting the needs of the twenty-first century."

Global Entertainment and Media Outlook
REFERENCE HF5439 M267 G66
Forecasts and economic analysis of 13 industry segments prepared by PriceWaterhouse Coopers.  An excellent source.

Manufacturing & Distribution USA: Industry Analyses, Statistics, and Leading Companies
REFERENCE HD9721 M3495  (multiple volume set in our reference collection)
Projections, historical trends, occupational data and leading companies provided for over 200 industries.  Includes NAICS coverage of manufacturing, wholesale and retail.

Restaurant Industry Operations Report
REFERENCE TX909 A1 R47
This report is based on financial and operating data provided by members of the National Restaurant Association and members of various state restaurant associations. The data is presented by type of restaurant, location, sales volume, and menu theme, among other methods. Operating results are presented as amounts per restaurant seat and as ratios to total sales, the most common basis used in the industry.

The Guide to Understanding the Insurance Industry
REFERENCE HG8501 B479
A supplement to Best's Review that "dig into the financials that drive insurers."  Includes an Industry overview on agents & brokers, investing/ratings, asset distribution, new companies, and solvency, as well as data on property/casualty insurance, life insurance, health insurance, reinsurance, captive domiciles, and how insurance is regulated.

Marketing Guidebook
The Bluebook of Grocery Distribution; Supermarket Business.
Reference HD9321.3 P75

Trends in the Conference Center Industry: A Statistical and Financial Profile
REFERENCE  TX911.2 T74

Washington State Retail Survey
REFERENCE HF5429.4 W2 W37
The Retail Survey reviews retail sales activity in every county and city in Washington. It reports on historical sales trends in 300+ individual market areas in Washington, based on sales from over 64,000 retail outlets; and it includes statistical measurements to evaluate past performance of individual markets and prospects for future growth.

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Industry Ratios and Rankings: Comparisons

 

Finding SIC, NAICS and ISIC Codes:

Standard Industrial Classification Manual
http://www.osha.gov/oshstats/sicser.html
( Book in library Reference collection on 1st floor.  Call No: HF 1042 A55)
The SIC code system was devised by the Office of Management and Budget as a guideline for reporting business statistics.   Industries are classified in broad two- or three-digit groupings, as well as more specific four-digit codes. Each SIC code represents a type of business.  SIC codes are used extensively in directories, financial services, statistical publications and industry reports to classify industry data. Also, some online databases allow searching by SIC code. To use or search these sources, you will need to determine the SIC code of the company you are researching.

Lexis-Nexis: UW restricted
1) Select:  Business.  2) Select: Dossier Create a Company List from left frame.  3) the links to SIC and NAIC codes are on this page.

North American Industry Classification System (NAICS)
http://www.census.gov/epcd/www/naics.html
(Print Source in Library Reference collection on 1st floor. Call No: HF1042 N67)
NAICS was developed jointly by the U.S., Canada, and Mexico to provide new comparability in statistics about business activity across North America. Shows corresponding NAICS codes for SIC codes and vice versa. However, most electronic databases and reference sources still use SIC codes.  Government sources have begun to use NAICS codes, as well as Hoover's Online and Reference USA.

Harris' Complete Guide to NAICS: Your Utimate Reference to NAICS, SIC and ISIC Codes
(Print Source in Library Reference collection on 1st floor. Call No: HF1042 H37)
This guide to NAICS, SIC, and ISIC Codes, provides background, comparison, and explanation of how to use them, as well as a conversion source. 

 
 
Explanation of SIC Codes
  • The first 2 digits of the SIC code stand for the main industry group under which the company is classified.
  • The last 2 digits of the SIC code more closely classify the company in its major group

 The 11 main divisions are:

01 to 09    Agriculture, Forestry and Fishing
10 to 14    Mining
15 to 17    Construction
20 to 39    Manufacturing
40 to 49    Transportation, Communiations, Electric, Gas & Sanitary Services
50 to 51    Wholesale Trade
52 to 59    Retail Trade
60 to 67    Finance, Insurance and Real Estate
70 to 89    Services
91 to 97    Public Administration
99            Nonclassifiable Establishments

 

Explanation of NAICS Codes
  • first 2 digits = Sector title  (comparability with ISIC United Nations classification codes)
  • 3rd digit = Subsector title
  • 4th digit = Industry group title
  • 5th digit = Industry title
  • 6th digit = US title

The NAICS Sectors are:

11 Agriculture, forestry, fishing and hunting
21 Mining
22 Utilities
23 Construction
31-33 Manufacturing
42 Wholesale Trade
44-45 Retail Trade
48-49 Transportation and Warehousing
51 Information
52 Finance and Insurance
53 Real Estate and Rental and Leasing
54 Professional, Scientific, and Technical Services
55 Management of Companies and Enterprises
56 Administrative and Support, Waste Management, and Remediation Services
61 Education Services
62 Health Care and Social Assistance
71 Arts, Entertainment, and Recreation
72 Accommodations and Food Services
81 Other Services, Except Public Administration
92 Public Administration

 

Explanation of ISIC Codes

ISIC provides a framework for an international comparison of national statistics. It has a 4-digit hierarchy:

  • Letter  =  Section Titles

  • Next 2 digits = Division Titles

  • 3rd digit = Group Title

  • 4th digit = Class Title

The ISIC Divisions are:

A   Agriculture
B   Fishing
C   Mining and Quarrying
D   Manufacturing
E   Electricity, Gas, Steam and Hot Water Supply
F   Construction
G   Wholesale and Retail Trade; Repair of Motor Vehicles, Motorcycles and Personal Household Goods
H   Hotels and Restaurants
I    Transport, Storage and Communictions
J    Financial Intermediation
K  Real Estate, Renting and Business Activities
L   Public Administration and Defense; Compulsory Social Security
M  Education
N   Health and Social Work
O   Other Community, Social and Personal Services Activities

 

 

Some  sources for locating company SIC or NAIC codes:

  • Disclosure Reports 
    Lexis-Nexis UW restricted
    Select: Business.  Then select: Company Financial and search for a specific company.
    Disclosure Reports
    give primary SIC codes.   
    Can also search by SIC code.
  • Lexis-Nexis.  UW restricted
    Search by SIC Code in Business/Company Financial.  Then use drop down menu to set for SIC Code.
  • ReferenceUSA.UW restricted
    http://www.referenceusa.com 
    Provides main SIC code for companies.  
    Can also search by SIC code.
  • Hoover's UW restricted
    Provides SIC codes for companies.  After bringing up a company record, look under Browse Company Record and then link to Industry.
  • Standard & Poor's NetAdvantage 
    Pull up a company report and select: Register for NAIC Codes
    Provides global industry reports; in depth company profiles with Compustat excel analytics; as well as stock, bond and mutual fund reports, economic insight, and more.  Exportable to Excel spreadsheets.


Searching by SIC or NAIC codes

Some electronic databases and reference sources allow searching by SIC or NAIC codes to obtain information. 
Examples include:

  • Lexis-Nexis - Select: Business tab at top.  Select: Dossier Create Company List from left frame. You can then search by SIC or NAIC codes from here.
  • Reference USA - In Custom Search, NAICS codes and primary SIC codes can be used.
  • Statistical (Search Forms, formerly Statistical Universe) in Lexis-Nexis can be searched by NAICS codes.

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Ratios:  (Comparisons)

What They Are

Ratios give a standard for comparing a company's performance. Putting data from the Balance Sheet and Income Statement into ratios or percentages, can provide a better understanding of a company's financial well being. The comparison is made against industry averages or other statements. Two forms of numerical study of financial statements:
Common Size converts each line of a financial statement into percentages of total revenues and each line of the Balance Sheet into percentages of  total assets.
Ratio Analysis compares an item on the financial statement to another item (not to the whole). The idea is to focus on meaningful comparisons such as total debt to total equity on the Balance Sheet to find out how much of the assets are funded by borrowing.

 
Sources

Industry Norms and Key Business Ratios
(Book in Reference Collection on 1st floor of library.  Call No: HF5681 R25 I525)
Industry norm statistics on 800+ lines of business to compare a company’s financial condition to peers, project future performance, determine standards of risk and performance, and create a model to measure how a company’s financials should look based on industry performance. From D&B database of business credit reports. Uses SIC codes.

Almanac of Business and Industrial Financial Ratios
(Book in Reference Collection on 1st floor of library.  Call No:  HF5681 R25 T68)
The source of the industry financial data is from corporate income tax returns filed with the U.S. Internal Revenue Service. Data are grouped into 13 categories by size of assets for each industry. Corporate performance is profiled in two analytical tables for each industry. One table reports operating and financial information for all corporations (those with and w/o net income); the other table gives the same info but for only corporations with net income. Ratios are arranged by SIC code.

RMA Annual Statement Studies
(Book in Reference collection on 1st floor of Library.  Call No: HF5681 B2 R6)
Composite financial data for 375+ industry groups (by NAICS code). Arranged by broad category, then by industry group and line of business. Published by RMA, a national organization of bank loan officers. RMA surveys its membership to obtain sample financial statements of businesses seeking bank financing. While this is a very detailed source of composite financial information, RMA cautions that the figures be viewed as general guidelines because of the limited samples within industry categories.

Standard & Poor's NetAdvantage 
Provides global industry reports; in depth company profiles with Compustat excel analytics (includes ratios and company comparisons); as well as stock, bond and mutual fund reports, economic insight, and more.  Exportable to Excel spreadsheets.

Hoover's Online  UW restricted
Provides a comparison with top competitors, the industry and the market. 
For a comparison with top competitors:
Search for a company.  Then, under Browse a Company in left frame, select Financials and then Competitive Landscape 
For a comparison with the industry and the market:  
Search for a company. Then, under Browse a Company in left frame, select Financials and then Competitive Comparison

Disclosure Reports in  Lexis-Nexis UW restricted 
These reports contain Ratio Analysis for companies.
1) Select: Business   
2) Then Select: Company Profiles from left frame. 
3)
Use the Source dropdown menu to select Disclosure Online Database
4) Type a company name in the search box.   
5) Select a time span from the dropdown menu.

 

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Contents Page

 

Guide Developed by:
Doreen Harwood
Business Librarian
email: dharwood@uwb.edu
Phone: 425-352-5442

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