REFERENCE BOOKS USED IN BUS 471 CLASS
(Found on 1st Floor of Library in Reference Section)
| Business Plans--Some General Resources: |
|
Encyclopedia of Small Business
(Electronic book in Gale Virtual Reference Library)
UW
restricted
Business Plans Handbook (E-books in Gale Virtual
Reference Library. Select Business - View Publications link. Then select any volume. Then check
"within this publication" and enter your terms in search box.) The Prentice Hall Encyclopedia of
Model Business Plans The American Bar Association Legal
Guide for Small Business Doing Business in 2005: Removing
Obstacles to Growth The Legal Guide to Small Business The Mission Statement Book: 301
Corporate Mission Statements from America's Top Companies Corporate Statements: The Official
Missions, Goals, Principles and Philosophies of Over 900 Companies Internet Forms and Commentary: A
Practitioner's Guide to E-Commerce Contracts and the World Wide Web |
| Advertising and Demographics: |
|
TV Dimensions Magazine Dimensions The ... Entertainment Media &
Advertising Market Research Handbook |
| Consumer Demographics: |
|
Who's Buying Series by New Strategist Publications American Incomes: Demographics of
Who Has Money The American Marketplace:
Demographics and Spending Patterns American Attitudes: What Americans
Think about the Issues That Shape Their Lives Best Customers: Demographics of
Consumer Demand Household Spending: Who Spends How
Much on What Access to the 2001 National
Household Travel Survey: The Demographics of Daily Travel American Women: Who They Are & How
They Live American Men: Who They Are and How
They Live Older Americans: A Changing Market The Millennials: Americans Born 1977
- 1994 The Baby Boom: Americans Born 1946
to 1964 Generation X: American's Born 1965 to
1976 Racial & Ethnic Diversity: Asians,
Blacks, Hispanics, native Americans, and Whites |
| Directories: Business to Business: |
|
The Directory of Business to
Business Catalogs |
| Franchise and Venture Capital: |
|
Pratt's Guide to Venture Capital
Sources Bonds Top 100 Franchises: An
In-Depth Analysis of Today's Top Franchise Opportunities Bond's Franchise Guide The Franchise Annual The Franchise Handbook: A
Complete Guide to all Aspects of Buying, Selling or Investing in a Franchise |
| Industry: |
|
Encyclopedia of Emerging Industries
Encyclopedia of Global Industries
UW Restricted
Encyclopedia of American Industries
UW Restricted Global Entertainment and Media
Outlook: 2004-2008 |
| Marketing: |
|
The Sourcebook of Zip Code
Demographics SRDS The Lifestyle Market Analyst Editor & Publisher Market Guide Market Share Reporter Getting Wiser to Teens: More
Insights into Marketing to Teenagers Kids Market: Myths and Realities |
| State and U.S. Profiles |
|
CQ'S State Fact Finder State Profiles: The Population and
Economy of Each State Business Statistics of the United
States |
| Television Demographics: |
|
Nielsen Media Research: 2000 Report
on Television. The First Fifty Years Black and Hispanic DMA Market and
Demographic Rank: Black and Hispanic TV Household and Demographic Universe
Estimates U.S. Television Household Estimates Household TV Rankings 1960-2004 Average Daily Viewing 1949-2003 |
|
Guide
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