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Search the
catalog by terms such
as:
Consumer
behavior - teenage consumers - market strategy - marketing research - shopping -
young consumers - target marketing - market segmentation - brand name products -
new products marketing - high technology industries marketing - women
consumers -
By topics such as:
fast food and marketing - fast food restaurants - food marketing - food industry
financial services and marketing - financial services industry
fashion and marketing -
nonprofit and marketing
Hispanic and consumers - Hispanic and marketing
baby boomers and marketing - women and marketing - older people and marketing
Examples of books in
our collection:
- Getting Wiser to Teens
REFERENCE HF5415.32 Z65
Insights into marketing to teenagers. Some areas covered include teen attitudes,
types, trends and music, social concerns, friends, lifestyle, brands and media.
There is a separate chapter on marketing and advertising to teens.
- The Kids Market: Myths and Realities
REFERENCE HF 5415.33 U6
Children are characterized here as three markets: current market spending of their money
on their wants and needs, an influence market spending their parent's money on their own
wants and needs, and a future market for all goods and services. Shows how children grow
into these markets, discusses types of stores and products that contribute toward children
becoming consumers, details children's reactions to marketing, examines marketing research
efforts among children as consumers--showing how some work better than others--and talks
about children as a global market.
- Encyclopedia of Major Marketing Campaigns
REFERENCE HF 5837 E53
Contains 500 important marketing campaigns for products and services. Entries
are alphabetical by company and provide an overview and a history of the
campaign, target market, major competitors and (if known) market share,
marketing strategy and outcome.
- Major Marketing Campaigns Annual
REFERENCE HF 5837 M34
Profiles 100 of the most notable advertising and marketing initiatives of 1997.
Entries include overview of brand history, competition, marketing strategy and
outcome. Campaigns cover a variety of marketing strategies such as radio and
television advertising, branding, and direct mail. Search in general index by
company, product, advertising agencies and people. There is also a subject
index.
- Global Entertainment and Media Outlook
REFERENCE HF5439 M267 G66
Forecasts and economic analysis of 13 industry segments prepared by
PriceWaterhouse Coopers.
- The...Entertainment, Media and Advertising
Market Research Handbook
REFERENCE GV174 E58
Provides statistics and data for assessment of the media and advertising market.
Sections typically include a market assessment and forecast, market leaders,
market trends, market distribution by advertising segment, integrated marketing
and advertising, consumer demographics, and much more.
-
Lifestyle Market Analyst
REFERENCE HF 5415.33 U6 L54
Contains lifestyle and demographic data to locate customers, identify
markets, and determine how to sell products. Searchable by market,
lifestyle, and consumer demographic segment.
-
The Sourcebook of Zip Code
Demographics
REFERENCE HA 203 S66
Projections of key population and income variables: data on population,
households, families, income, race, age, and spending potential for
various products.
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